About Me
I am a UX/UI and Service Designer passionate about crafting human-centered, innovative solutions. With a Master’s degree in Service Design and over three years of experience across healthcare, finance, and education, I excel at creating seamless digital experiences through design thinking, journey mapping, and prototyping. My work bridges user needs and business goals, blending creativity with strategy to deliver accessible, engaging solutions. Explore my portfolio to see how I turn insights into impactful designs.
Professional Experience
At WoMen of Connections Ministry, Richmond, VA
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Designed 10+ high-fidelity website wireframes and responsive interfaces using Figma with graphics, ensuring adherence to accessibility standards and brand guidelines, followed by usability testing to confirm.
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Identified project management challenges (using Service Design research on Miro) caused due to individually led projects. Implemented a nonprofit-tailored team structure that increased productivity by 50%.
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Developed a new team workflow with "1 team, 1 documentation" system, increased transparency and improved collaboration, thus, shifting the focus on achieving project goals as opposed to individual contributions.
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Managed 3 website design projects, ensuring timely delivery, quality assurance, adherence to budget and specifications within 2 months.
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At Savannah College of Art and Design(The Fishing School), Savannah, GA
Project Aim: Rebranded and relaunched The Fishing School organization to enhance its services and fundraising readiness.
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Streamlined the donation process by improving information clarity and verified this by testing 50+ low-fidelity wireframes designed on Figma, resulting in a 30% increase in organic individual donations.
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Re-designed interactive high-fidelity prototype website with new branding and colors on Figma. This enhanced brand consistency and user experience.
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Simplified website designs to make them compatible with no-code web hosting platforms, further minimizing the requirement of software development resources by 50%.
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At Mayo Clinic SCAD Sponsored project, Jacksonville, FL
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Conducted market research to find opportunities to Ideate new solutions.
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Created a patient journey map to highlight patients’ and nurses’ pain points to filter areas of interventions.
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Conceptualized service-based and sensory-based concepts for preventive measures.
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Compiled the entire project process and research into a Process Book.
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At Deloitte Digital Frontier SCAD Sponsored project
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Led research for the team on the current trends in the healthcare system to improve healthcare workers’ ability to adapt to new technologies in the United States.
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Converted Research findings to 3 categories of challenges to better ideate solutions.
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Fact checked all the materials for Deloitte to accurately represent data.
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Researched and compiled a Production Book containing guidelines and instructions for the production team/ agency to produce the video.
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At Unthinkable Solutions LLP, Gurgaon, India
Education App for Medical Students studying in NYU:
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Redesigned MayaEDU mobile education app's user interface to improve ease of use for medical students, improving navigation, brand language, and style to create differentiation, resulting in an increase in user base by 30%.
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Mapped an intuitive user journey to help medical students at NYU learn to diagnose patients within the 1-month deadline, improving learning outcomes.
EHR for a clinic in the USA:
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Conducted market research and rapidly designed 200+ intuitive web & app-based electronic health records screens using Sketch and Axure RP for a health clinic based in New York, enhancing the booking experience with unique and patient-friendly search capabilities.
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Developed interactive website and mobile app prototypes of electronic health records using Axure RP and InVision within 4 months for the health clinic based in New York, accelerating Agile development and reducing delivery time by 50%.
UK Based Healthcare Insurance app for corporate employees:
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Ideated and pitched value-adding services such as prescription records and follow-up appointments to the UK Healthcare Insurance App for Corporate Employees, diversifying offerings and revenue streams.
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Researched and designed a unique admin panel using Sketch to track employee insurance plan usage for a UK-based health insurance company within 2 months, thus unlocking the value proposition for telemedicine service.
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Expanded client base into new segments for employees increasing healthcare, finance, and accessibility. Furthermore, transformed products and platforms; and improved quality, satisfaction, and business KPIs.
Data Analytics and AI portal for enterprises:
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Conducted requirement elicitation for an enterprise data analytics portal, writing user stories while communicating and coordinating with 2 developers, 1 product owner, and 1 project manager within 3 weeks.
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At Bharat Floorings & Tiles Pvt. Ltd, Mumbai, India
Projects: Composite Cement Tiles | Research on Cement Materials | Cement stools | Executed Cement Lamps
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Researched sustainable materials to replace cement.
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Experimented with 4 different materials by combining them with cement to create strong, lighter wall tiles.
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Created reusable molds for stationery products and furniture.
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Casted 50+ cement product samples for an All India Exhibition to attract more business and improve my hands-on understanding of the process.
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Maintain the workshop tools and manage raw materials inventory.
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Education
Master of Arts in Service Design
At Savannah College of Art and Design
Graduated September 2022 - Mar 2024
Undergraduate Diploma in Product Design
At Indian School of Design & Innovation Parsons(Now Atlas Skilltech University), India
Graduated July 2016 - May 2020
Bachelor of Arts in History
At Institute of Open & Distance Learning(IDOL) Mumbai University, Mumbai, India
Graduated July 2016 - May 2019
Certificates
Introduction to Front-End Development
From Meta
6th Oct 2024
Design Research & Insight Translation
From Lextant
11th Jan 2023
Certified Usability Analyst
From Human Factors International
18th Jan 2021